Contact: Thomas Davin
Tel: 626-799-9898
Fax- 626-372-8288
Address- 1683 Walnut Grove Avenue
Rosemead, California 91770
Last month, Taco Bell suffered tremendously after the idea of the “mystery meat” was brought to everyone’s attention. After this occurred, the company owned by Yum! Brands Inc., based in Louisville, Ky., launched a multimedia campaign to reassure consumers that their meat was indeed everything they claimed it was, and offered their secret recipe online.
Since this problem came to the attention of the media, the fast-food chain has since made great improvements to make their restaurant more qualified.They launched a commerical to confirm their credibility. Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe," the employee says in the spot. "If you want to see that signature recipe, go to tacobell.com. It's right there." This was stated on the commerical they launched.
When going into a local Taco Bell food chain, an employee, Heather McCall stated, “Prior to the new ads on TV, the business was starting to fade; But since the company reassured consumers of our recipe, sales have increased."
###
If you would like to know more about this topic, contact the Taco Bell food chain or Yum! Brands Inc., or contact Thomas Davin at 626-799-9898.
No comments:
Post a Comment